Movie Streaming Online: The Cheaper Alternative

Movie Streaming Online: The Cheaper Alternative

Netflix Movie Streaming Online

Netflix movie streaming online revenue increases that ended to Apple’s market share into half. Their marketing strategies helped them a lot to overtake Apple’s market sales. According to IHS Screen Digest the movie streaming online market share on June 2012; Netflix got the highest percentage rate and got the top rank against apple, Microsoft, Vudu (Walmart), Sony and other known brands.
“We are in the midst of a significant change in the way people pay to consume movies online,” said Dan Cryan, research director for digital media at IHS. “All the significant growth in revenue in the U.S. online movie business in 2011 was generated by rental business models, which provide temporary access, not permanent ownership. Rental delivers unlimited consumption with a low monthly fee for older titles as well as cheap rentals of new releases, providing the kind of value that online consumers want. In contrast, EST, which is much more profitable for studios on a per-transaction basis, is stuck in the doldrums.”
Apple has been dethroned as the dominant player in the U.S. movie streaming online business. According to a recent report from market research firm IHS iSuppli, Netflix surged past Apple’s iTunes service in 2011 to become the largest U.S. movie streaming online service by revenue. Netflix’s market share soared to 44% in 2011, an increase from less than 1% in 2010, while Apple’s share of total revenue declined to 32.3% last year from a 60.8% in 2010, despite seeing strong revenue growth. “2011 marked a sea change in the movie streaming online business that saw the balance of consumer spending shift from a DVD-like transactional model to more TV-like subscription approach,” said Dan Cryan, research director for digital media at IHS. “The online movie business more than doubled in 2011 to reach $992 million and it is expected to double this year as well.” IHS iSuppli’s press release follows below.

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